Long-Term Home for One Exceptional HCIT Business

We're a husband-&-wife team who's built software companies since 2014.

For us, it's not just about the next few years or even the next decade.

We're in this, for life.

Long-Term Home for One Exceptional HCIT Business

We're a husband-&-wife team who's built software companies since 2014.

For us, it's not just about the next few years or even the next decade.

We're in this, for life.

Long-Term Home for Software Businesses

We're a husband-&-wife team who's built software companies since 2014. For us, it's not just about the next few years or even the next decade. We're in this, for life.

For us, it's not just about the next few years or even the next decade.

We're in this, for life.

Start a Conversation

Start a Conversation

We founded Firstlight to buy, hold, and grow one exceptional HCIT company for the long-term.

We founded Firstlight to buy, hold, and grow one exceptional HCIT company for the long-term.

We founded Firstlight to buy, hold, and grow one exceptional HCIT company for the long-term.

When you decide to exit your business, it may feel like you have only two choices: sell to a competitor who cuts costs at all costs, or turn to a traditional investment firm that plans to flip your company within a few years. Both options often overlook what matters most: preserving the legacy you’ve built and doing right by your employees and customers.


Firstlight offers a different approach.


With our patient capital base, we're able to focus on what truly counts: maintaining the culture, values, and long-term success of your company. Our team brings decades of software expertise, plus a network of proven entrepreneurs who’ve scaled businesses responsibly—without sacrificing what made them special in the first place.


And, perhaps most importantly, we bring a beginner’s mind. While we have deep experience in software, we know that every business is unique, and there is so much more for us to learn. We approach each opportunity with curiosity, a growth mindset, and a commitment to continuous improvement.

When you decide to exit your business, it may feel like you have only two choices: sell to a competitor who cuts costs at all costs, or turn to a traditional investment firm that plans to flip your company within a few years. Both options often overlook what matters most: preserving the legacy you’ve built and doing right by your employees and customers.


Firstlight offers a different approach.


With our patient capital base, we're able to focus on what truly counts: maintaining the culture, values, and long-term success of your company. Our team brings decades of software expertise, plus a network of proven entrepreneurs who’ve scaled businesses responsibly—without sacrificing what made them special in the first place.


And, perhaps most importantly, we bring a beginner’s mind. While we have deep experience in software, we know that every business is unique, and there is so much more for us to learn. We approach each opportunity with curiosity, a growth mindset, and a commitment to continuous improvement.

When you decide to exit your business, it may feel like you have only two choices: sell to a competitor who cuts costs at all costs, or turn to a traditional investment firm that plans to flip your company within a few years. Both options often overlook what matters most: preserving the legacy you’ve built and doing right by your employees and customers.


Firstlight offers a different approach.


With our patient capital base, we're able to focus on what truly counts: maintaining the culture, values, and long-term success of your company. Our team brings decades of software expertise, plus a network of proven entrepreneurs who’ve scaled businesses responsibly—without sacrificing what made them special in the first place.


And, perhaps most importantly, we bring a beginner’s mind. While we have deep experience in software, we know that every business is unique, and there is so much more for us to learn. We approach each opportunity with curiosity, a growth mindset, and a commitment to continuous improvement.

Legacy Preservation

Legacy Preservation

We partner with entrepreneurs who care deeply about their teams and customers and want to ensure their business finds a great home.

We partner with entrepreneurs who care deeply about their teams and customers and want to ensure their business finds a great home.

Continuity & Independence

Continuity & Independence

We offer the best solution for entrepreneurs who care about the continuity and independence of their business and want it to thrive long into the future.

We offer the best solution for entrepreneurs who care about the continuity and independence of their business and want it to thrive long into the future.

Long-Term Growth

Long-Term Growth

You bring the strong foundation, and we bring the drive and resources to carry it forward.

You bring the strong foundation, and we bring the drive and resources to carry it forward.

Why Partner with Us

Why Partner with Us

We deeply respect the legacy you’ve created and are committed to preserving your company’s reputation, standards, and impact within the communities you serve.

Legacy Continuation

We deeply respect the legacy you’ve created and are committed to preserving your company’s reputation, standards, and impact within the communities you serve.

Legacy Continuation

We value the strong connections that privately owned businesses have with their employees and are dedicated to creating exceptional workplaces.

Employee Focus

We value the strong connections that privately owned businesses have with their employees and are dedicated to creating exceptional workplaces.

Employee Focus

Our expertise in enterprise software businesses enables us to assess your company efficiently and drive growth post-transaction.

Software Expertise

Our expertise in enterprise software businesses enables us to assess your company efficiently and drive growth post-transaction.

Software Expertise

With our deep focus on software businesses, we provide the expertise and resources to ensure your company continues to thrive. We’re committed to driving growth — whether through enhanced go-to-market or attracting top talent.

Resources for Growth

With our deep focus on software businesses, we provide the expertise and resources to ensure your company continues to thrive. We’re committed to driving growth — whether through enhanced go-to-market or attracting top talent.

Resources for Growth

We recognize the hard work and dedication you've invested in your business, and we're committed to offering a fair price that reflects its true value.

Fair Valuation

We recognize the hard work and dedication you've invested in your business, and we're committed to offering a fair price that reflects its true value.

Fair Valuation

While we would step into the CEO role on Day 1, we envision a transition period where you can guide us in learning the business. From there, you can stay involved, move to an advisory role, or exit entirely — whatever suits you best.

Customizable Role

While we would step into the CEO role on Day 1, we envision a transition period where you can guide us in learning the business. From there, you can stay involved, move to an advisory role, or exit entirely — whatever suits you best.

Customizable Role

We are flexible to offer creative financing structures (e.g. seller’s note, etc), allowing you to earn an above-market return on your proceeds while saving on taxes.

Flexible Terms

We are flexible to offer creative financing structures (e.g. seller’s note, etc), allowing you to earn an above-market return on your proceeds while saving on taxes.

Flexible Terms

We respect your time and commit to responding to all inquiries within 24 hours and can make acquisition decisions quickly.

Quick Decisions

We respect your time and commit to responding to all inquiries within 24 hours and can make acquisition decisions quickly.

Quick Decisions

We deeply respect the legacy you’ve created and are committed to preserving your company’s reputation, standards, and impact within the communities you serve.

Legacy Continuation

We value the strong connections that privately owned businesses have with their employees and are dedicated to creating exceptional workplaces.

Employee Focus

Our expertise in enterprise software businesses enables us to assess your company efficiently and drive growth post-transaction.

Software Expertise

With our deep expertise and resources, we're committed to ensuring your company continues to thrive.

Resources for Growth

We recognize the hard work and dedication you've invested in your business, and we're committed to offering a fair price that reflects its true value.

Fair Valuation

After selling to us, you can stay involved in a customized role, move to an advisory role, or exit entirely — whatever suits you best.

Customizable Role

We are flexible to offer creative financing structures (e.g. seller’s note, etc), allowing you to earn an above-market return on your proceeds while saving on taxes.

Flexible Terms

We respect your time and commit to responding to all inquiries within 24 hours and can make acquisition decisions quickly.

Quick Decisions

Our Story

We both grew up in entrepreneurial, immigrant families, where we learned the value of hard work, resilience, and optimism. When we first met, Ash was building software as a developer and Queris was working in software investment banking. Coming from different sides of the software world, we often exchanged thoughts, debated ideas, and traded notes. Those early conversations sparked deeper discussions about business in general. Over time, we discovered we shared similar levels of drive, curiosity, and ambition, which naturally led us to start tinkering together. From real estate to e-commerce and, of course, software, we explored different ventures. We made some money, learned invaluable lessons, and, most importantly, had a lot of fun (and got married!) along the way. For us, business and life have always been intertwined, a shared journey that brings challenge, growth, and fun in the best possible way. We founded Firstlight to formalize our business partnership and reflect our shared philosophy of how business should be done. At its core, our philosophy is rooted in trusteeship, stewardship, and moral responsibility – principles that go far beyond the fiduciary duties required by law. We believe that growing a business for the long term is the best thing we can do for everyone involved: employees, customers, the community, and shareholders alike. Long-term compounding always wins. Of course, this perspective is not without its challenges – our world is often oriented around short-term results. But we’re committed to taking the long view, intentionally building partnerships with patient capital providers who share our vision for sustainable growth and enduring impact. For us, this isn’t just a career. It’s a lifelong pursuit.

Our Story

We both grew up in entrepreneurial, immigrant families, where we learned the value of hard work, resilience, and optimism. When we first met, Ash was building software as a developer and Queris was working in software investment banking. Coming from different sides of the software world, we often exchanged thoughts, debated ideas, and traded notes. Those early conversations sparked deeper discussions about business in general. Over time, we discovered we shared similar levels of drive, curiosity, and ambition, which naturally led us to start tinkering together. From real estate to e-commerce and, of course, software, we explored different ventures. We made some money, learned invaluable lessons, and, most importantly, had a lot of fun (and got married!) along the way. For us, business and life have always been intertwined, a shared journey that brings challenge, growth, and fun in the best possible way. We founded Firstlight to formalize our business partnership and reflect our shared philosophy of how business should be done. At its core, our philosophy is rooted in trusteeship, stewardship, and moral responsibility – principles that go far beyond the fiduciary duties required by law. We believe that growing a business for the long term is the best thing we can do for everyone involved: employees, customers, the community, and shareholders alike. Long-term compounding always wins. Of course, this perspective is not without its challenges – our world is often oriented around short-term results. But we’re committed to taking the long view, intentionally building partnerships with patient capital providers who share our vision for sustainable growth and enduring impact. For us, this isn’t just a career. It’s a lifelong pursuit.

Ashwin Kumar

Software Engineer & Product Builder

Ashwin is an entrepreneur and product leader with experience in software engineering, product management, sales, and marketing. His passion for technology and working with small business owners led him to start Firstlight. After moving from software engineering to product management, Ashwin led a key initiative at Tableau to move from on-prem to the cloud, leading to a shift from perpetual licensing to subscription revenue, 6x growth, and ultimately an acquisition by Salesforce. At Salesforce, Ashwin was Director of Product Management, notably propelling Financial Services Cloud to $1bn+ in revenue and expanding into new verticals including insurance and wealth management. Ashwin has also worked with and invested in high-growth software companies, including Era Software (acquired by ServiceNow), HaydenAI (raised $185M+), Balbix (raised $100M+), and more. Ashwin holds an MBA from Harvard Business School and a BS from Stanford University.

Ashwin Kumar

Software Engineer & Product Builder

Ashwin is an entrepreneur and product leader with experience in software engineering, product management, sales, and marketing. His passion for technology and working with small business owners led him to start Firstlight. After moving from software engineering to product management, Ashwin led a key initiative at Tableau to move from on-prem to the cloud, leading to a shift from perpetual licensing to subscription revenue, 6x growth, and ultimately an acquisition by Salesforce. At Salesforce, Ashwin was Director of Product Management, notably propelling Financial Services Cloud to $1bn+ in revenue and expanding into new verticals including insurance and wealth management. Ashwin has also worked with and invested in high-growth software companies, including Era Software (acquired by ServiceNow), HaydenAI (raised $185M+), Balbix (raised $100M+), and more. Ashwin holds an MBA from Harvard Business School and a BS from Stanford University.

Queris Au

Software Operator & Investor

Queris is an entrepreneur with experience in operations, sales & marketing, and M&A. Her passion for technology and working with small business owners led her to found Firstlight. Queris started her career in investment banking and private equity, where she advised software CEOs on M&A transactions and invested in enterprise SaaS companies. Inspired by the entrepreneurs she worked with, she joined Poggio, an Accel-backed sales AI company, as the first business hire and chief of staff. At Poggio, she worked alongside the founder to scale the business from a team of 10 to 30+, building a sales & marketing function from scratch and securing some of the very first customers. Queris holds a B.S. in Business Administration and a B.A. in Political Economy from the University of California, Berkeley.

Queris Au

Software Operator & Investor

Queris is an entrepreneur with experience in operations, sales & marketing, and M&A. Her passion for technology and working with small business owners led her to found Firstlight. Queris started her career in investment banking and private equity, where she advised software CEOs on M&A transactions and invested in enterprise SaaS companies. Inspired by the entrepreneurs she worked with, she joined Poggio, an Accel-backed sales AI company, as the first business hire and chief of staff. At Poggio, she worked alongside the founder to scale the business from a team of 10 to 30+, building a sales & marketing function from scratch and securing some of the very first customers. Queris holds a B.S. in Business Administration and a B.A. in Political Economy from the University of California, Berkeley.

Our Story

We both grew up in entrepreneurial, immigrant families, where we learned the value of hard work, resilience, and optimism. When we first met, Ash was building software as a developer and Queris was working in software investment banking. Coming from different sides of the software world, we often exchanged thoughts, debated ideas, and traded notes. Those early conversations sparked deeper discussions about business in general. Over time, we discovered we shared similar levels of drive, curiosity, and ambition, which naturally led us to start tinkering together. From real estate to e-commerce and, of course, software, we explored different ventures. We made some money, learned invaluable lessons, and, most importantly, had a lot of fun (and got married!) along the way. For us, business and life have always been intertwined, a shared journey that brings challenge, growth, and fun in the best possible way. We founded Firstlight to formalize our business partnership and reflect our shared philosophy of how business should be done. At its core, our philosophy is rooted in trusteeship, stewardship, and moral responsibility – principles that go far beyond the fiduciary duties required by law. We believe that growing a business for the long term is the best thing we can do for everyone involved: employees, customers, the community, and shareholders alike. Long-term compounding always wins. Of course, this perspective is not without its challenges – our world is often oriented around short-term results. But we’re committed to taking the long view, intentionally building partnerships with patient capital providers who share our vision for sustainable growth and enduring impact. For us, this isn’t just a career. It’s a lifelong pursuit.

Ashwin Kumar

Software Engineer & Product Builder

Ashwin is an entrepreneur and product leader with experience in software engineering, product management, sales, and marketing. His passion for technology and working with small business owners led him to start Firstlight. After moving from software engineering to product management, Ashwin led a key initiative at Tableau to move from on-prem to the cloud, leading to a shift from perpetual licensing to subscription revenue, 6x growth, and ultimately an acquisition by Salesforce. At Salesforce, Ashwin was Director of Product Management, notably propelling Financial Services Cloud to $1bn+ in revenue and expanding into new verticals including insurance and wealth management. Ashwin has also worked with and invested in high-growth software companies, including Era Software (acquired by ServiceNow), HaydenAI (raised $185M+), Balbix (raised $100M+), and more. Ashwin holds an MBA from Harvard Business School and a BS from Stanford University.

Queris Au

Software Operator & Investor

Queris is an entrepreneur with experience in operations, sales & marketing, and M&A. Her passion for technology and working with small business owners led her to found Firstlight. Queris started her career in investment banking and private equity, where she advised software CEOs on M&A transactions and invested in enterprise SaaS companies. Inspired by the entrepreneurs she worked with, she joined Poggio, an Accel-backed sales AI company, as the first business hire and chief of staff. At Poggio, she worked alongside the founder to scale the business from a team of 10 to 30+, building a sales & marketing function from scratch and securing some of the very first customers. Queris holds a B.S. in Business Administration and a B.A. in Political Economy from the University of California, Berkeley.

Our process.

Our process.

Our process.

Quick, transparent, & confidential.

Quick, transparent, & confidential.

Week 1

Week 1

Intro Call

We're always eager to meet and learn from successful entrepreneurs. Rest assured that all the Information you share with us will always be kept confidential. During this intro call, we’ll talk at a high level about your business and your goals. We'll also share more about ourselves and answer any questions you may have.

We're always eager to meet and learn from successful entrepreneurs. Rest assured that all the Information you share with us will always be kept confidential. During this intro call, we’ll talk at a high level about your business and your goals. We'll also share more about ourselves and answer any questions you may have.

Week 2

Week 2

In-Person Meeting

Tired of Zoom? Us too. We are ready to visit you in-person to get a deeper understanding of your business and your goals. At this stage, we'll also ask for some basic financial information, which will help us communicate an initial value range for your business. We also welcome any further questions you may have as you evaluate whether we are the right people to carry your legacy forward.

Tired of Zoom? Us too. We are ready to visit you in-person to get a deeper understanding of your business and your goals. At this stage, we'll also ask for some basic financial information, which will help us communicate an initial value range for your business. We also welcome any further questions you may have as you evaluate whether we are the right people to carry your legacy forward.

Week 3

Week 3

Letter of Intent

During this process, we may request additional information about your company. If we're interested in moving forward, we’ll submit a Letter of Intent (“LOI”) that lays out the proposed valuation and other key terms of our partnership. We will then work together to agree on terms and sign the LOI. Our goal is to arrive at a price and structure that is favorable for you.

During this process, we may request additional information about your company. If we're interested in moving forward, we’ll submit a Letter of Intent (“LOI”) that lays out the proposed valuation and other key terms of our partnership. We will then work together to agree on terms and sign the LOI. Our goal is to arrive at a price and structure that is favorable for you.

Weeks 4-15

Weeks

4-15

Weeks

4-15

Due Diligence

Once the LOI is signed, we start the legal documentation process. During this time, we will also continue to learn more about your company to complete our final diligence. We know you have a business to run — we're committed to keeping this process as efficient as possible, asking only for information that we truly need. You will get transparency and authenticity from us throughout the process.

Once the LOI is signed, we start the legal documentation process. During this time, we will also continue to learn more about your company to complete our final diligence. We know you have a business to run — we're committed to keeping this process as efficient as possible, asking only for information that we truly need. You will get transparency and authenticity from us throughout the process.

Week 16

Week 16

Close & Celebrate!

On closing day, we will complete the final paperwork, wire you the funds, and celebrate this exciting new chapter together! By this point, we will have also co-developed a post-close plan to ensure a seamless transition.

On closing day, we will complete the final paperwork, wire you the funds, and celebrate this exciting new chapter together! By this point, we will have also co-developed a post-close plan to ensure a seamless transition.

Got questions? We've got answers!

Got questions? We've got answers!

What if I'm not sure I want to sell my business?

What if I'm not sure I want to sell my business?

What if I'm not sure I want to sell my business?

Why should I partner with Firstlight?

Why should I partner with Firstlight?

Why should I partner with Firstlight?

What will my role be post-acquisition?

What will my role be post-acquisition?

What will my role be post-acquisition?

What happens to my employees post-acquisition?

What happens to my employees post-acquisition?

What happens to my employees post-acquisition?

Is my company a fit for Firstlight?

Is my company a fit for Firstlight?

Is my company a fit for Firstlight?

Can you afford to buy my business?

Can you afford to buy my business?

Can you afford to buy my business?

Are there any geographic requirements?

Are there any geographic requirements?

Are there any geographic requirements?